The gear your dog deserves.
Premium dog gear made to handle the Great British outdoors.
Harnesses, collars, leads and more. Trusted by dog owners, trainers and vets across the UK.
★4.9/5 from 54 reviews
🚚Free UK Delivery
↻60-Day Returns
🛡Trusted by vets & trainers
Founded in 2017, we’re a family-run UK business and a leading Truelove distributor, focused on durable, well-designed dog gear built to handle the Great British outdoors.
Premium materials, brilliant construction, and honest pricing that doesn’t cut corners. Whether you’ve got an energetic Labrador who pulls on every walk or a nervous rescue who needs something gentle and secure, there’s a Truelove product designed for exactly that dog.
Harnesses
From no-pull to adventure, there’s a Truelove harness for every dog.
Collars & Leads
Premium collars and leads to match your dog’s personality and your walks.
Grooming
Keep your dog looking and feeling their best with Truelove grooming tools.
Accessories
The finishing touches: bags, clips, tags and everything else your dog needs.
Playtime
Toys and gear that make every walk, park trip and garden session better.
All Products
Browse the full Truelove range. Everything in one place.
Quality you can feel
Truelove products are made from premium materials with the kind of stitching and hardware you’d expect from gear twice the price. Built to handle the Great British outdoors — from muddy woodland trails to windswept beach runs.
Designed for real dogs
Every product starts with a real problem: pulling on the lead, awkward harness fits, a dog who needs gentle control on a busy towpath. Truelove designs with behaviour, comfort, and outdoor conditions in mind — not just looks.
Trusted by professionals
Dog trainers, vets and rescue centres across the UK recommend Truelove because they know it works. When the people who work with dogs every day trust a brand, that says something.
